Some good news for once: After a two-week hiatus, the MoviePass unlimited subscription–the one that lets you see a movie a period, every day, in theaters, for $10 a month–is back. And MoviePass CEO Mitch Lowe says the company is “absolutely committed” to retaining it around.
That wasn’t ever a given. Just last week at industry conference CinemaCon, Lowe said “I don’t know” in response to a question about the unlimited plan’s return. And given some of MoviePass’ previous experimentation with its offerings–be it temporarily removing subscriber access to select AMC theaters in major metropolis, or to specific movies–it perhaps wouldn’t ought to have astonishing if the offering that attracted millions of subscribers in a few short months really was too good to be true.
As of today, though, you can get back on the unlimited program that MoviePass launched last August. You can also go with a fluctuation on the plan the company temporarily supplanted unlimited with: three movies a month, plus three free months of iHeartRadio All-Access music streaming, for eight bucks. One of the best deals around has returned–along with a seemingly renewed commitment from MoviePass not to keep its subscribers’ psyches spinning.
After all, even that limitless program has changed its stripes a few times since launching. In addition to the aforementioned blackouts, MoviePass began limiting certain films to one viewing simply. Those regularly introduced limits to unlimited–along with shaky customer service–have stretched subscriber patience thin.