Companies hiring for technical postures often slip language into their undertaking postings that appeals to boys. They say they’re go looking for “ninjas, ” who seek to “obliterate competition, ” and are capable of “dominating.” By now, these wordings are a well understood form of bias that produces more male candidates than female.
But one occupation in the digital economy falls mainly to girls. It’s an oft-overlooked point, depicting on both marketing and editorial skills, that are growing increasingly critical both to business success and online discourse. The pay is poor, and the respect can be limited. Take a look at the job posting for any social media director. You’ll discover the same bias in its language, in reverse: a bias for sourcing female candidates.
By now, these wordings are a well understood form of bias that produces more male candidates than female.
Social media directors are “the behind-the-screens labor involved in media and technological sciences, central to propelling our digital economy forward, ” mentions Brooke Erin Duffy, who is an Assistant Professor in Communications at Cornell. Between 70 and 80 percent of social media workers self-identify as women on the salary compiling site Payscale. The career has been referred to as the Pink Ghetto.