Burger Kings Russian division has apologized for a social media campaign offering free burgers for life to women who get pregnant by football players
Burger King has apologized for a poor-taste advertising campaign posted on its official Russian social media account.
On Tuesday the burger chain announced a publicity on VK, the Russian equivalent of Facebook, offering wives 3 million Russian roubles ($ 47,000) and a lifetime render of Whoppers if they get impregnated by football players competing in the Football world cup.
Shortly after announcing the campaign they drew it due to backlash. Burger King posted the following statement on VK apologizing and said it had removed all materials related to the promotion. However, evidence of the stunt lives on in screenshots.
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