Burger King Takes Jab At Ajit Pai, Explains Net Neutrality With Whoppers


    This is a whopper of a pro-net neutrality advertisement.

    On Wednesday, Burger King liberated a new commercial that uses their famed Whoppers to explain to unsuspecting customers what a world without net neutrality would look like if were food at stake instead of the internet. And they deliciously took a jab at Federal Communications Commission Chairman Ajit Pai in the process.

    At the end of 2017, the FCC voted to repeal net neutrality despite mass opposition. The repeal rolls back Obama-era provisions called “Title II” regulations. These rules induced the internet a public utility, requiring internet service providers to treat all the data on their networks the same.

    Critics am telling the repeal could allow internet service providers to speed up or slow down internet usage based on a pay arrangement. An instance would be a provider like Verizon, which owns HuffPost’s parent company Oath, deciding that its wireless clients can view HuffPost content without data charges.

    This is the concept Burger King taught a few infuriated those consumers who simply craved a Whopper. The Burger King “employees” in the ad explained to hungry patrons that if they craved a sandwich, they’d have have to wait or pay $25.99 for faster service.

    “Burger King corporation believes that they can sell more and stimulate more money selling chicken sandwiches and chicken fries, so now they’re slowing down the access to the Whopper” one of the employees said.

    The result is raged those consumers who called the system both a “bad dream” and the “worst thing I’ve ever heard of.”

    Luckily , none of the patrons had to actually pay the fake premium for faster service as Burger King revealed that the entire thing was a setup, but the mealtime lesson did teach them all a few things. One previously upset humankind said that he “didn’t think that ordering a Whopper would really open my eyes up to net neutrality.”

    “A Whopper taught me about net neutrality. It’s stupid, but true, ” another said.

    If you stick around to the end of the ad, you can place the Burger King mascot drinking from an oversized Reese’s Peanut Butter Cups mug — the same kind of cup Pai is known for using.

    Bloomberg via Getty Images

    Fernando Machado, Burger King’s world chief marketing officer told Recodethat they created the ad because “we belief the internet should be like BURGER KING( r) eateries, a place that doesn’t prioritize and welcomes everyone. That is why we created this experiment, to call attention to the potential effects of net neutrality.”

    The video’s tagline is also: “The BURGER KING( r) brand belief the internet should be like the WHOPPER( r) sandwich: the same for everyone.”

    The future of net neutrality is now at Congress’ hands, it has the power to overrule the FCC’s vote. Perhaps Burger King’s circulars will sway individuals to talk to their lawmakers.

    Or maybe it’ll just induce you hungry.

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